Main » 2014 » May » 30 » Thigh gap video 'The Magic Gap'
6:09 PM Thigh gap video 'The Magic Gap' | |
NOWNESS’ short film, which was directed by Guy Aroch, ‘glorifies’ and ‘fetishizes’ the thigh gap obsession rather than start a conversation about it, critics say.  The Magic Gap,’ which was created for lifestyle website NOWNESS’ #DefineBeauty campaign, is being slammed for the way it addresses the controversial topic. A video intended to “diffuse” the thigh gap obsession is being slammed for fetishizing the fixation instead “The Magic Gap,” which was shot by fashion photog and director Guy Aroch, is part of lifestyle website NOWNESS’ #DefineBeauty campaign. “As a male, I didn’t even know (the thigh gap obsession) was a thing,” Aroch told NOWNESS. “Thigh gap” refers to a space between the upper thighs when someone is standing with her legs together.  Pictures of women with this gap — which is primarily dictated by genetics — often serve as unhealthy and dangerous “thinspiration” for people who may go to extreme measures to make sure their upper legs don’t touch. Aroch used a “romanticized, sun-kissed filter” when filming “The Magic Gap” in Manhattan, according to NOWNESS. The clip features leggy models Chanel Iman, Gigi Hadid, Alyssa Miller and Elsa Hosk to “depict the controversial fixation that is largely based on pelvic shape and tendon length,” according to a synopsis of the short. Aroch asked people in SoHo and Central Park if they knew what “magic gap” means, and their answers act as narration for the video. The participants give different responses, which, as blog Fashionista points out, may be “because — at least, until now — ‘magic gap’ is not commonly used to describe the thigh gap phenomenon.” | |
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